With all the inbuilt functionality that mobile devices have today, it would be crazy not to take advantage of it and use it to improve user experience. “Optional” is a better label than “Not Required”, which pretty much guarantees the user won’t fill it in. If the scenario was reversed you should only label the mandatory one.
Simply label the other field “Optional” and leave it at that. If you have ten fields, one of which is optional, you shouldn’t mark the nine required fields.
Make a decision on which fields to mark based on their relative frequency. Make it clear with text which fields are optional. They may think it means “optional” or that they should start looking for explainer text at the bottom. You may think your asterisk clearly denotes a “required” field but the user may not see it that way. Don’t lengthen the process with information that isn’t necessary.Īssuming there is a good reason to include the field, the key things to remember are: Clearly identify optional fieldsīefore you include optional fields, be darn sure you need them. By providing you with the essential starting points, you can make your own mind up whether you need to dig deeper. Rather than going deep into each topic, we’ve opted for a “quickfire” overview of each tip. We’ve collated only the most impactful points on best practice. There’s a wealth of advice out there from the UX professionals. Our final section gives you specific tips on the design / UI of your form to help you optimize form conversion. 
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